Sales and Marketing Training Becomes a C-Suite Topic

Although many organizations have started to increase their technical training investments for operations staff, learning strategy frameworks for other departments, namely sales and marketing, have left a lot to be desired. Despite the fact that marketing and sales employees are the first line of brand defense and often the individuals responsible for making a good […]

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Teaching sales staff the value of connections

Referrals are great, but a connection is priceless. Contributed by Deanna Potter, author of From Distress to Success, and speaker, trainer and coach You will recognize the kind of person I am about to describe to you in less than sixty seconds: everyone knows them and they know everyone.  They have a stellar reputation in […]

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